As described by John and Andrew, there’s a lot involved with getting started. There has to be the idea, the drive, and the people to carry it out. Right now, we’ve reached the point where we are ready to roll, though on a skeleton of only the most essential documents, processes, and end-project procedures.
The muscle [...]
Entries from October 2006
Forming a Visual Identity
October 28th, 2006 · No Comments
Be Your Brand
October 25th, 2006 · 1 Comment
It is very easy to mis-interpret the idea of a brand. It is more than a logo. It is more than your company motto. It is even more than just your company product. So what exactly is your brand, and why is it important?
Your brand represents your company as a whole. That means, the way [...]
When Do You Start?
October 23rd, 2006 · No Comments
So you’ve got an idea. Something inside of you burns to do something about it. You long to explore, develop, and bring your idea to fruition. When you were a child, this meant running your own lemonade stand. Later as a teenager, it meant mowing lawns for a growing clientele. Today, all grown up, it [...]
Getting Ready for the Big Time
October 4th, 2006 · No Comments
The thought of starting a business sounds exciting at first glance. Many dream of own ing their own company and not having to answer to anyone. What doesn’t sound interesting about calling the shots and running things exactly the way you have always daydreamed about. I can’t lie, when I first thought about it, it [...]