Today I came across two great reads that talk about advertising/marketing/social media. The first, being Why Traditional Advertising Formats Fail On The Web. The title says it all, and it’s really interesting to think about how agencies/advertisers can reach out effectively in their advertising efforts on the web. Users of the web aren’t dumb, and [...]

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A few weeks ago I was asked by a former colleague, from the Michigan State University Professional Writing Program, to be interviewed on a new site named Beyond Words. The interview was aimed at letting readers know the career path I’ve taken since going through the PW program, and how professional writing has helped me [...]

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This is the first post of a new series I’m calling Inside Tridea. We’ve been asked numerous times how we go about managing our company, projects, etc. I must say that it is quite the challenge managing all aspects of our business, especially when the team is decentralized across the state of Michigan. We don’t [...]

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In my last post I wrote some thoughts about how businesses are starting to use Twitter, the microblogging-what-are-you-doing-right-now service.
Well, my Tridea partner and avid Twitter user, John, recently had an interesting interaction that is relevant to that discussion. Yesterday afternoon John posted this: “I think threadless tee’s designs are going down in quality”.
Threadless is [...]

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