Today I came across two great reads that talk about advertising/marketing/social media. The first, being Why Traditional Advertising Formats Fail On The Web. The title says it all, and it’s really interesting to think about how agencies/advertisers can reach out effectively in their advertising efforts on the web. Users of the web aren’t dumb, and they’re going out to get information that they are looking for and ignoring everything else. So if your ads aren’t relevant (ie search advertising), then you are failing.

The next resource is a slide show on social media and marketing, and is definitely worth going through for a few minutes:

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It really makes you think about how marketers will be successful on the web with its’ users getting smarter by the day.