In keeping with my previous themed posts on Twitter Business Usage and the Update on that post, I’d like to touch on another business interaction with Twitter: AMC’s show Mad Men.

If you haven’t seen Mad Men, I’d suggest watching it. It’s quite good:

Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell. via

Clearly, in a show that deals with advertising, you’d expect they’d be creative in their marketing efforts. That’s what it seemed like when the show’s main character, Don Draper, showed up on Twitter posting updates as if he was a real person. Subsequently, other characters began popping up on the service. And then in a knee-jerk act of foolishness, AMC’s lawyers sent a DMCA takedown notice to Twitter and it appeared the jig was up.

Luckily, turns out AMC’s web marketing company, Deep Focus, talked some sense into their client and got them to realize that FREE PROMOTION is not actually a bad thing. Thankfully, their twitter accounts were restored and allowed to continue and fans interact with them daily.

So the moral of the story: instead of being afraid of social media, businesses should embrace it and work on creative ways of interacting with their customer base. Oh hey, did I mention Tridea is on Twitter?