On Customer Service

Written by John Phillips on April 27th, 2008

Ever since starting Tridea and knowing that we have clients relying on our services, the more I realize the importance of customer service. We are always trying to better ourselves and how we handle our clients to make sure they are well taken care of, whether that be keeping them in the loop on projects, saying a special thank you, or just simply educating clients about the web.

Customer service goes a long ways, and some companies build their success from great customer service. We are very big on that. We want to take care of every single person that is even mildly interested in Tridea. We try to return emails with 24 hours of being contacted, even when we do have a packed schedule. Sometimes one or two slip through the cracks, we’re not perfect, but we damn sure try our hardest.

Of course we are passionate about our work as well, as we’re expected to be, but we are also passionate about people. There are literally hundreds of thousands of web design/development options on this planet that can be chosen for projects, and to be chosen from that bunch means a lot to us, so the least we can do is act like it. The first thing I say in every [first-contact] email with a potential client is ‘thank you’. We are also working on an end-of-project survey for our clients so we can know how to better improve.

Customer service isn’t about figuring out the best way to sell your product to someone. It’s about listening to their needs and guiding them to make the right decision, even if that means that they don’t choose your product. With all of our potential-clients, I tell them to shop around to find the best company suited for their project. I tell them that it’s important that they trust and build a relationship with whoever they choose. I tell them things to look out for when talking with others. Why take the chance to sending them to another design company? Because it’s not about us, it’s about the person and who they feel comfortable with.

Think about your best buying experiences and what made those so great. Was it the actual product you were buying, or the amazing customer service that made you feel good about your purchase? For me, the best experiences are the ones where people took care of me and made me feel comfortable spending my money. Those are the great experiences and how people talk about your company to their friends and family. It really is worth going that extra mile to take care of those that are considering investing in your services.

Tags: business

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