In the do it yourself era, you have alot of people taking projects into their own hands. Now, this isn’t necessarily a bad thing if you’re, say, working on your house or learning a new hobby. But some things should just be left up to the professionals. As [professional] designers, it is our job to [...]

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After several weeks of discussion, drafting, and development, we are pleased to roll out our official Tridea logo!

So why this particular one?
Well, we knew we wanted something clean and crisp. As a result we decided to eliminate usage of serif fonts, due to their inherent complexities. We also shied away from using ornate backgrounds to [...]

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As described by John and Andrew, there’s a lot involved with getting started. There has to be the idea, the drive, and the people to carry it out. Right now, we’ve reached the point where we are ready to roll, though on a skeleton of only the most essential documents, processes, and end-project procedures.
The muscle [...]

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It is very easy to mis-interpret the idea of a brand. It is more than a logo. It is more than your company motto. It is even more than just your company product. So what exactly is your brand, and why is it important?
Your brand represents your company as a whole. That means, the way [...]

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