This year’s Superbowl is halfway in the books. Steelers are up 17-7…but that’s not what I’m here to talk about. I’m here to talk about ads! As you may have seen before, we like to talk about Superbowl Ads because it’s a big day for advertising.
Tonight, each 30 second spot will cost 3 million [...]
Entries Tagged as 'marketing'
100,000 dollars per second…
February 1st, 2009 · No Comments
Volatile Market? Invest in your site.
September 21st, 2008 · No Comments
So it’s been a rough couple of weeks for the US economy. Well, heck, a rough quarter, a rough year. I was amazed to hear about the panic caused by a 6 year old bankruptcy story for United Airlines that resurfaced on the internet a few weeks ago and caused a 76% slide in share [...]
More clever usage of Twitter
September 15th, 2008 · No Comments
In keeping with my previous themed posts on Twitter Business Usage and the Update on that post, I’d like to touch on another business interaction with Twitter: AMC’s show Mad Men.
If you haven’t seen Mad Men, I’d suggest watching it. It’s quite good:
Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad [...]
Ketchup at TCF Bank
June 24th, 2008 · No Comments
While depositing a clients check over at Tridea’s bank of choice, TCF Bank, I noticed bottles of Ketchup on top of the dividers between teller stations. So I inquired, “Why are these bottles of ketchup here?”
Turns out, the tellers used that as a way to initiate a pitch on “Catching up on home improvements with [...]
Winding Down Our First Year
December 2nd, 2007 · 2 Comments
This is been a great year for Tridea, mainly because it was our first year being in business. We’ve gotten to work on some interesting projects, and I’ve personally learned quite a bit about running a creative business.
One thing that has really stuck out in our first year is setting goals, whether that be per [...]

