Another benefit of blogging about your company, is that it lets your customers feel like they are apart of your business. Commenting on blogs is optional based on the administrator, however, it can give your customers a chance to voice their opinion either about the company itself, or the products. It is a great platform to be able to hear directly from your customer base and build relationships.

Having a blog also helps you network with other companies in your industry. For example, I have my own blog on web design, and since I’ve started, I’ve made a lot of connections with other bloggers, as well as been able to learn more about my industry from visiting other bloggers’ sites who visit my site. It’s been very beneficial to me, and can also be for your company.

With RSS becoming more mainstream, it allows users to be able to subscribe to your company blog, either with a feed reader, or they can subscribe through email and be notified as soon as you update the site.

These are just a few of the benefits that can come from blogging about your company and its products. It’s great way to reach out to your customers and keep them in the loop about the company. It lets those customers know that you are knowledgeable about the products that you are selling, and building trust. Of course there’s a good chance that having a blog can bring in new business as well. So, if you’re a company on the verge of starting a blog, I would recommend to make that jump. It’s worth it.

Aside from our company site going up, the look of this blog will also change quite a bit to keep the branding of Tridea consistent on all of our platforms. So with a redesign of this blog, there will be a lot more action and writing to keep you up to date with the company, so expect more writing here shortly.

2007 will be a big year for us. Obviously, the most important being that our company will finally launch, and the fun will start. We are very eager to begin our journey, not only working with clients and networking, but also working with each other as a team.

Of course we also set some company goals that we would like to accomplish throughout the year. It’s nothing too drastic, however, setting goals is important because it gives you that tiny bit more motivation to accomplish these goals. So what happens when we accomplish these goals? Well, we will visit that when we accomplish them, but we plan on keeping you updated on that as well.

So we hope your holidays went well, and we wish you a happy new year. Things will be changing here very fast, so stay tuned!

For our About page, we struggled to word our identity in such a way that it conveyed who we are as a company in the shortest amount of words possible. Our first draft:

We are a creative team that thrives on working for and with passionate people. Our goal is to establish meaningful relationships with our clients and provide them with exceptional products. We strive to create personal relationships in a digital world. For a robust listing of what we can accomplish, please visit our services section.

So, what’s wrong with this? Well, for one, it’s a bit verbose. Another thing is that it fails to address the reader in a familiar, comfortable way. Also, we wanted to avoid using directive language, such as “please visit our services section.”

Revising this paragraph called into discussion of who we are and what our goals are. Much of what we talked about revolved around things we had already covered in our voluminous business plan. It was then that it dawned on us that this paragraph was essentially a down-to-earth, abbreviated version of it. What we finally came up with was the following:

Tridea Design is a group of passionate minds that provide creative solutions. Your company is unique; we strive to form meaningful relationships with you to mix what makes your business special with our creativity.

It’s tight, descriptive, and speaks straight and on-the-level with the reader. We are a company dedicated to strong connections with our clients. As we reviewed other design company sites for inspiration, we came across, time and time again, highly technical and jargon-laden language that would go over the head of business owners. We know you don’t use terms like , , or . By keeping our vocabulary relatable and understandable, we hope those who read it will gain an understanding of what we do, without the distraction of such jargon.

Writing content for a website has many considerations, foremost of who your target audience is. In addition, with websites, you only have so much time to reach your user before they navigate away. This means that the content must say as much as possible with just a few words. We encounter these considerations everytime we sit down with websites, whether it’s this site, the sites we work on, or our own.

Take some time to think about how you write, how it fits the audience it’s written for, and the form of media it’s conveyed in.