It is very easy to mis-interpret the idea of a brand. It is more than a logo. It is more than your company motto. It is even more than just your company product. So what exactly is your brand, and why is it important?

Your brand represents your company as a whole. That means, the way that you do business, how your product works, the way you interact with your customers, your logo, website, brochure, etc. Your brand is the whole package deal, which makes it the most important aspect of your company. What your client will remember about your company, is not simply the logo, but how you are portrayed from all of the things listed above.

Some good examples of this are Apple and Best Buy. When you see their commercials, or ads, and then go into the corporate store, you feel their brand. They do a very good job of maintaining their brand across multiple platforms. The minute you walk into an Apple store, there is a certain feeling that you get. You may not pay attention to it every single time, but if you pay attention, you will notice the Apple brand influencing your every thought about their store, products, and employees.

It is very important for a company to be their brand. If you want your business to have a laid back type of brand, then be laid back. Let it be known in the way that you handle your customers, in the wording of your brochure, all the way down to the look and feel of your store. What your client walks away with is a sense of your brand, not that you just had a cool store.

If your company wants to thrive on simplicity, then make it sure that when dealing with clients, it is a simple process for them, and hopefully you.

We, at Tridea, are in the midst of branding ourselves. It is no easy task, and sometimes takes years to establish a memorable brand, but since we like challenges, we are up for the task. When we meet potential clients, we don’t want to make an impression with only one aspect of our business (that we have a cool website or stylish letterhead,) we want them to leave with a good impression of the whole package deal……our brand.

Design is not the only part of your brand, but it plays a major roll, and that’s where we come in.