As described by John and Andrew, there’s a lot involved with getting started. There has to be the idea, the drive, and the people to carry it out. Right now, we’ve reached the point where we are ready to roll, though on a skeleton of only the most essential documents, processes, and end-project procedures.

The muscle is marketing. Getting the name out is turning out to be a lot more difficult than I expected; the three of us have enjoyed relative authority in the circles we run in regarding our interest areas (such as graphic design or PHP coding, for example). Many of my freelance clients come from other clients I’ve worked with in the past or through university contacts I’ve made. Among the three of us, we have a nice-sized client list.

However, websites are not like groceries that need to be bought every week, which brings in regular customers and regular revenue for a store. For a design firm, we will have to constantly reach out to new clients and maintain relationships with past and current clients.

This process of reaching out as it relates to our endeavor is rooted deeply in the visual. First and foremost, a logo. John has written about brand identity and ways it has been done very well. Designing our logo has been a long process and is still underway. The rationale we’ve tried to carry into all our mockups is simple: the concept of three. In the initial stages of formation, we kept returning to this concept, and identified with it strongly. Now we want our logo to reflect that.

We also want our logo to be indicative of who we want to be as a company. This lead to one of our first decisions, to use a san serif font. The serif font of Times New Roman or Georgia are classic and traditional, counter to what we want to be. We are innovative and fresh!

Integrating these two concepts has proven a challenge; the marriage between “three” and “fresh”. Once we’ve approved a logo and implemented it, expect to hear from me again, with an analysis of the decisions and logic behind our choice!